Gold Apparel is an independent clothing label based on the south coast of England. As a start-up brand they required a logo which, was based around the word ‘Gold’ (the owner’s name). 

I explored the concept of alchemy and the various symbols it was associated with to produce an intricate triangular motif. This motif was designed to work part of the full logo or as a stand alone element for pocket T-Shirts, Social Media or items where the full logo was deemed unnecessary. It also became part of a larger design to give the brand another visual tool at their disposal.

After the logo was signed-off I went on to produce social media graphics and a cohesive brand styling guide that later informed the website build.


"Claire was the obvious graphic designer of choice. Her passion and thirst for perfection was apparent throughout the entire project. She made working with her a delight and I was impressed with the level of time and research she put into understanding my needs from the beginning and what I wanted to say about the company. I now have a brand that I am not only proud to promote but also have my name on."

Cat Gold - Gold Apparel